Final Music Video

Poster

Digi-pak

Evaluation Question 4

I also had a fair amount of problems with the technologies I used, such as when it came to complete my mock exam, my footage would not transfer onto the iMac due to incompatibility. This meant that I could not produce the mock to the best of my ability and hindered the whole process of creating my product. I therefore, had to re-film all of my footage over the Christmas term. This meant that I would have to change my idea due to weather conditions and other external influences on the production of my music video and ancillary texts. This also meant that I had to use more of my actors time to film the footage. This also came as a shock to me, because I was not familiar with creating a moving image product anyway. However I spoke to my teacher about it, who said that it would be alright if I were to film the footage again and work my hardest to get the product finished on time.

                When using the camera and tripod, I also had trouble getting the angle that I wanted from the positioning of my camera and tripod. However I overcame this problem by moving my actor to the anticipated position and then setting up the camera once he was in position. I had a lot of footage which I couldn’t use due to bad angles and framing, however, I managed to have enough good footage to create the video in the end. The weather became a problem for me after having to re-film the majority of my footage, because it was getting dark really early on the night, and I didn’t get home until it was really dark, this forced me to change my idea of setting and meant that filming indoors was the best option for me. Whilst I was not particularly keen on this idea to begin with, I believe it added a sense of innocence to my video, suited the lyrics and also because the song is not well-known it added to the unknowing nature of the video and looked like a new entry to the music industry.

I also had to download my song from YouTube because it is not on iTunes which caused me problems because I had to spend time downloading it at home and bringing it on my memory stick, so to begin with I was trying to edit the video without a song in the background. I feel that I dealt with the problems that I had effectively in order to create my product and also the ancillary texts. I had a lot to catch up on because of these difficulties, however, I managed to finish the video to a standard that I am happy with, and maintain the continuity I wanted throughout my product and ancillary texts.

Evaluation Question 3

My audience feedback has allowed me to make necessary changes to my products from both my first year and my second year by giving me ideas and inspiration to ensure that my target audience would enjoy and actively receive my products.

I feel that it is very important to engage with your audience before and after the product is created to ensure that they would like it and actively receive it. I completed this survey on Survey Monkey and sent it to friends and left it on the public website for about a week to receive some ideas that would help me to create my product in the best interest of the target audience which I had chosen.

Evaluation Question 2

When deciding how I wanted my product to look I researched many different conventions and conducted a few LIIAR analyses in order to understand the conventions and audience expectations fully. This meant that I would spend a lot of time deciding which conventions I would follow and which I would attempt to successfully challenge. I was sure that using text in a music video was a convention from the early 2000's so I began to use this idea to bring it back into my music video, however I had to be careful that it didn't begin to look like a lyric video as such. During my planning and research I looked a lot at The Script despite the fact that they are a band and the song I had chosen was a single artist, I decided that they are part of the same genre and I generally like their videos. I also looked at Daniel Powter's Bad Day because it is my favourite music video, however I didn't want to include a lot of narrative like his video does. The editing and cinematography in his video however, inspired me to make the informed decisions that I did.
I decided to keep my poster relatively simple because it is easier for audiences to read quickly and be enticed to, rather than something that is too full with information and a lot of writing. I also kept it black and white to re-enforce the house style and to emphasis the simplicity that I was trying to achieve. The use of the iTunes logo on my poster also adapts to modern day music, as streaming and online downloading are increasingly popular with audiences globally therefore presenting them with a new product that includes web 2.0 that they are familiar with.
My digi-pak on the other hand involves filters to almost animate my actor on the front and back covers, sticking to the black and white theme, I have made it appealing to audiences by again keeping it simple rather than too full of information. I have also given a lot of focus to the guitar and the microphone in order to emphasise the talent that artists have in today's society and to also reflect the reality of this song, because it has not been auto-tuned, it was performed on Britain's Got Talent, I feel that this is what makes my artist different to many who are in the music industry today, because many rely too heavily on editing techniques rather than their own talent, which is not a true reflection of music, and takes away a lot of emotion and meaning. I feel that my digipak breaks stereotypical conventions, which gives it a unique selling point and also distinguishes my artist from others.
I enjoyed creating continuity because of the simple fact that it was up to me what my decisions were, and I could create my own meaning in my own products without having an official video existent that I could possibly refer to and take ideas from, it was all down to my own creativity. I feel that the combination of my music video and my ancillary texts is effective because of the reasons I have stated, and I also feel that it means that audiences will be more accepting of my product and will be able to recognise the continuity throughout my products.

Evaluation Question 1